Privacy Policy

1. Introduction

DeSoto Memorial Hospital Behavioral Health Program ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. This policy applies to information collected through our website, including our locations at Twin Rivers Pathways and Life Improvement Program.

By using our website, you consent to the data practices described in this policy. If you do not agree with the practices described in this policy, please do not use our website.

2. Information We Collect

2.1 Information You Provide

We may collect information that you voluntarily provide to us when you:

• Fill out contact forms or request information
• Schedule appointments or consultations
• Subscribe to our newsletter or communications
• Contact us via email, phone, or other methods
• Participate in surveys or feedback forms

This information may include your name, email address, phone number, mailing address, date of birth, insurance information, and any other information you choose to provide.

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and browsing behavior, including:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referring website addresses
• Date and time of visits

3. How We Use Your Information

We use the information we collect for various purposes, including:

• To provide, maintain, and improve our services
• To respond to your inquiries and provide customer support
• To schedule and manage appointments
• To send you newsletters, updates, and promotional materials (with your consent)
• To analyze website usage and improve user experience
• To comply with legal obligations and protect our rights
• To detect, prevent, and address technical issues or security threats

4. Tracking Technologies

We use various tracking technologies to collect and store information about your use of our website:

4.1 Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as how often users visit our site, what pages they visit, and what other sites they used prior to coming to our site. We use this information to improve our website and services. Google Analytics may use cookies and other tracking technologies. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

4.2 Google Search Console

We use Google Search Console to monitor and maintain our website's presence in Google Search results. This tool helps us understand how our website appears in search results and identify potential issues.

4.3 Google Tag Manager

We use Google Tag Manager to manage and deploy marketing tags and tracking codes on our website. This allows us to efficiently manage various tracking and analytics tools.

4.4 Cookies

Our website may use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device. You can control cookie settings through your browser preferences. However, disabling cookies may affect the functionality of our website.

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: We may share information with third-party service providers who perform services on our behalf, such as website hosting, data analysis, and email delivery services.
• Legal Requirements: We may disclose information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights, property, or safety, or that of others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• With Your Consent: We may share your information with your explicit consent or at your direction.

6. Health Information (HIPAA)

As a healthcare provider, we are committed to protecting your health information in accordance with the Health Insurance Portability and Accountability Act (HIPAA). Protected health information (PHI) collected through our services is subject to additional protections and is handled in accordance with our Notice of Privacy Practices, which will be provided to you when you become a patient.

This Privacy Policy applies to information collected through our website. For information about how we handle your medical records and health information, please refer to our Notice of Privacy Practices or contact us directly.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

8. Your Rights and Choices

You have certain rights regarding your personal information, including:

• Access: You may request access to the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete information.
• Deletion: You may request that we delete your personal information, subject to certain legal and operational requirements.
• Opt-Out: You may opt out of receiving marketing communications from us by following the unsubscribe instructions in our emails or contacting us directly.
• Cookie Preferences: You can manage cookie preferences through your browser settings.

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

9. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: